The firm · Leadership

A small bench.
A specific thesis each.

TraCarta is led by three partners. Each owns a defined piece of the practice and signs against it. The roster below is the entire leadership of the firm, no shadow committees, no missing names, no “and team” placeholder. If a question lands on a desk, it’s one of these three desks, and you’ll know which one before you ask.

Ashish Kumar
01 · Managing Partner Ashish Kumar Tax, finance & operational execution

“The firm’s positions go on the record under a name. Mine.”

Karan Chander
02 · Founding Partner Karan Chander Technology & the engine

“A practice scales by what it automates, and by what it refuses to.”

Shefali Kapoor
03 · Sales & CX Lead Shefali Kapoor Engagement lifecycle

“Every interaction is the firm. Precision, reliability, the long view.”

01

Ashish Kumar Managing Partner

Tax strategy, financial process, and operational execution. Integrated.

Ashish is the Managing Partner at TraCarta and leads the firm’s tax, finance, and advisory practice. He sets the firm’s positions, leads opinions, and represents the firm on the record in audit and scrutiny.

He also owns operational execution, the design of engagement workflow, the discipline behind delivery, and the governance that keeps a specialist practice scalable without thinning. The line between “a great tax desk” and “a great tax firm” is operational, and Ashish is the partner who holds it.

Ashish brings over twenty years in finance and taxation across the travel ecosystem. He has advised Fortune 500 multinationals and large Indian enterprises on travel programme structuring, transactional tax, and GST strategy, integrating financial, operational, and tax perspectives into a single working model.

Prior to founding TraCarta, he held senior advisory roles at Ernst & Young, KPMG, and BMR Advisors, where he specialised in international tax, GST strategy, and value-chain structuring. He subsequently served as Head of Tax and Controllership at Carlson Wagonlit Travel and Yatra Online Limited, leading tax governance, financial controls, and client-facing operational frameworks.

He holds a Bachelor of Commerce and a Bachelor of Business Administration from the University of Delhi, and an MBA in Finance.

02

Karan Chander Founding Partner

A tax practice scales by what it automates, and by what it refuses to.

Karan is the Founding Partner at TraCarta and leads the firm’s technology direction. He is the architect of SkySuite, the engine the firm built to carry capture, reconciliation, and posting at enterprise volume, so the tax desk can carry what only the tax desk should.

He oversees the engine’s design end-to-end and holds the line between what the engine does and what the partners do. The boundary, volume below, judgement above, is the firm’s central operational claim, and Karan is the partner accountable for keeping it intact as the practice scales.

Beyond the engine, Karan owns investor engagement and the firm’s supplier and partner relationships, ensuring the firm’s commercial posture stays aligned with how the practice actually delivers.

Before TraCarta, Karan spent over a decade in global commodities trading, building expertise in cross-border markets, financial structuring, and risk management, a commercial perspective that shapes how the engine is built and how the practice is run.

He holds a Bachelor’s in Systems Engineering and a Master’s in Finance.

03

Shefali Kapoor Sales & Customer Experience Lead

Every interaction is the firm. Precision, reliability, the long view.

Shefali leads sales and client experience at TraCarta. She owns the engagement lifecycle, from the first conversation a client has with the firm, through diagnostic, mandate, delivery, and the long partnership that follows.

Her approach is consultative rather than transactional. The firm doesn’t run a sales funnel; Shefali matches a prospective client’s tax problem to the right shape of engagement, or recommends the firm is not the right fit. The line between sales and service is held deliberately thin, the people who reply to a first email are the people who run the relationship.

Shefali holds the Certified Financial Technologist (CFTE) credential from the Centre for Finance, Technology and Entrepreneurship, bringing structured insight into financial technology and digital change in professional services, useful in a firm where the engine and the practice are inseparable.

12
Behind the three

A team of twelve, working to one scorecard.

The firm is larger than the three partners on this page. The tax desk, the engine team, the client-delivery group, and the operations spine. Together they’re how the practice actually shows up. The leadership names the firm’s positions; the team carries them every day.

01 · Tax desk
The practice itself
02 · Engine team
SkySuite, end-to-end
03 · Client delivery
Programme · CX
04 · Operations
Finance · legal · ops
Both doors, same hallway

Start a conversation.

Speak to the partner who would sit on your engagement, or join the bench that carries the practice underneath them.