This policy explains what cookies and similar technologies are, how TraCarta uses them on its websites, and the choices available to you. Read it alongside our PII Policy, which explains how we handle personal data more broadly.
Cookies are small text files that a website places on your device when you visit it. They are widely used to make websites work, to make them work more efficiently, and to provide information to the website operator about how a site is used.
Similar technologies — such as local storage, pixel tags, web beacons, and software development kits — allow a website or application to read or write information from your device. In this policy we refer to all of these together as "cookies."
Cookies can be first-party cookies, set by the site you are visiting, or third-party cookies, set by a different domain that provides functionality embedded in the site. Cookies can also be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device until they expire or are deleted.
This policy covers the cookies we use on tracarta.in and any other domains operated by TraCarta India Private Limited that link to this policy.
It does not cover the authenticated TraCarta platform used by our enterprise customers. Use of the platform is governed by a separate agreement and any cookie usage within the authenticated experience is limited to what is strictly necessary to operate the service and maintain session integrity.
We use cookies for a small, defined set of purposes:
We do not use cookies to serve behavioural advertising, and we do not sell cookie data to third parties.
The table below summarises the categories of cookies we use. Specific cookie names and expiry periods are listed in our cookie preference panel.
| Category | Purpose | Typical Duration |
|---|---|---|
| Strictly Necessary | Required for the site to function — for example, to remember your cookie choices. These cannot be switched off. | Session or up to 12 months |
| Analytics | Help us understand, in aggregate, how visitors use the site — which pages are viewed, how visitors arrived, and where they encounter friction. | Up to 24 months |
| Performance | Let us measure page load performance and diagnose errors, so we can improve site reliability. | Up to 12 months |
| Marketing Attribution | Tell us whether a visitor arrived from a specific outbound communication or campaign, to help us assess what is working. Used in aggregate — not for targeted advertising. | Up to 12 months |
The specific tools and providers we currently use in each category are listed in our cookie preference panel and are kept up to date there. Confirm with counsel
We use a small number of trusted third-party services to help us operate the site — for example, for analytics and performance measurement. These providers may set their own cookies when you visit our site. Our current list of third-party cookie providers is available in our cookie preference panel.
Each of these providers is bound by a written agreement that restricts their use of data collected through our site to the purposes for which we engaged them. Where these providers publish their own cookie or privacy notices, links are included in our preference panel.
You have several options for managing cookies:
When you first visit our site we show a notice that lets you accept or decline cookies other than those strictly necessary. You can revisit your choices at any time by opening the cookie preference panel from the link in our footer.
Most browsers let you view, manage, and delete cookies through their settings. Browsers also offer a private or incognito mode that limits the persistence of cookies during a session. Instructions vary by browser and are published by each browser vendor.
On some operating systems you can restrict cross-site tracking and manage identifiers used by analytics and marketing services through your device settings.
Note that blocking strictly necessary cookies may prevent parts of the site from working as intended. Blocking analytics or performance cookies will not prevent you from using the site, but it will mean we have less information to improve it.
We may update this policy from time to time to reflect changes in the tools we use, in the law, or in our practices. When we make a material change, we will update the "Last Updated" date at the top of this page and, where appropriate, surface a notice on the site.
If you have any questions about this policy or about the cookies we use, please contact us:
For questions about cookies, analytics, or personal data processed through our websites.